[Sandy Bressner - firstname.lastname@example.org]
[(From left) Jeff Larsen, Paul Abraham, Stacey Winterstein and Steve Winterstein at Five-O Tattoo in Elburn. The tattoo shop, owned by the Wintersteins, celebrated five years of business last year. Steve Winterstein is also a commander with the Bartlett Police Department.]
When Winterstein first approached the village of Elburn five years ago about opening a tattoo shop in town, officials did not welcome the concept with open arms.
“There were some folks that had fears of what it would bring,” former Village President Dave Anderson said.
Village Administrator John Nevenhoven, who was the public works superintendent at the time, said there was a stigma about tattoo parlors as places where gangs hung out with beer and drugs and with all sorts of unsavory things associated with them.
However, once Winterstein presented his plans for the business to village officials, and they found out that he was a police officer, working as a commander in the Bartlett Police Department, their fears “quickly faded,” Nevenhoven said.
The expression Five-O has come to be associated with law enforcement, explained Winterstein, and he said it signals to potential customers that this will be a safe and comfortable environment.
“A lot of other shops have a sort of outlaw feel and a loud, party atmosphere,” he said. “We went a different way.”
Nevenhoven became a satisfied customer, when he received a tattoo a few years ago to celebrate his homecoming from deployments in the U.S. Navy.
“It was clean and friendly,” Nevenhoven said. “I would definitely suggest someone go there.”