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New owner of Geneva 7-Elevens gets liquor license OK

Franchisee pledges continuing community support

GENEVA – Aldermen acting as the Committee of the Whole unanimously recommended approval Sept. 24 of two new liquor licenses for the new owner of 7-Eleven stores at 621 W. State St. and 1105 Randall Court in Geneva.

The new owner, Sanjay Patel, sought liquor licenses for both stores. The previous owner did not have a liquor license for the State Street location, officials said.

Mike Broad, 7-Eleven field consultant for the Geneva area, said the State Street store was undergoing some floor plan changes.

“The Randall Road store is going to be undergoing a similar face-lift,” Broad said.

He said the store will not have to discontinue anything as it consolidates its coolers to accommodate beer and wine along with soda and other nonalcoholic drinks.

First Ward Alderman Mike Bruno asked what the dollar volume expected from liquor sales would be.

“Randall Road right now does $304 a day,” Broad said. “I would say the State Street location – being a busier location – we could hopefully expect a higher amount. We are never sure how much it’s going to be, but we hope that it’s going to be higher than the Randall Road amount.”

Fourth Ward Alderman Jeanne McGowan said the previous franchise owners of the 7-Eleven stores were strong supporters of Geneva High School athletics.

“Are you going to carry on the same tradition?” McGowan asked.

Patel said he would, and cited a Sept. 24 letter from Lakemoor Village President Ryan “Todd” Weihofen praising his support of community events.

“Young people in Geneva really enjoy seeing the [teams’] pictures posted on the windows,” McGowan said.

The photos were taken down recently and McGowan said people wondered what happened.

Broad said the photos were personal pictures that were taken down during remodeling and not put back up.

“It’s not part of our normal plan; however, Geneva is anything but normal in terms of the way the customer base has treated … us so well,” Broad said. “We would love to continue to do something like that. There’s definitely a lot of things that we want to do as far as outreach goes.”

Broad said Patel had done a lot for Lakemoor and the village was sorry to see that 7-Eleven closing.

“We are very excited to continue our relationship with [Geneva],” Broad said. “You can probably expect to see those pictures back up at some point in time.”

The City Council will take final action.

The 7-Elevens’ previous franchisee, Therese Davison, said she had no comment.

The State Street 7-Eleven had been in the news for selling a winning $100,000 scratch-off Illinois Lottery ticket and for a pay-it-forward run on coffee that started with $100 and built up to $800 over a 12-hour period.

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