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Local

B.Good restaurant chain wants to bring healthy fare to St. Charles

Fast casual restaurant looking for franchisee

B.Good wants to bring its healthy, locally-sourced food to St. Charles. The Boston-based restaurant chain wants to open a restaurant in St. Charles. It currently has four locations in the Chicago metropolitan area – Naperville, Schaumburg, Vernon Hills and Chicago.
B.Good wants to bring its healthy, locally-sourced food to St. Charles. The Boston-based restaurant chain wants to open a restaurant in St. Charles. It currently has four locations in the Chicago metropolitan area – Naperville, Schaumburg, Vernon Hills and Chicago.

ST. CHARLES – B.Good wants to bring its healthy, locally-sourced food to St. Charles.

The Boston-based restaurant chain wants to open a restaurant in St. Charles. It currently has four locations in the Chicago metropolitan area – Naperville, Schaumburg, Vernon Hills and Chicago.

"I'm working to source a franchisee for that market," said Ed Yancey, vice president of franchise development for B.Good. "In the surrounding markets and suburbs of the Chicago area, there's a lot of opportunity for us to plant a stake."

Yancey hopes to generate interest in a St. Charles store during the upcoming Franchise Expo Chicago at the Donald E. Stephens Convention Center in Rosemont. The Naperville store opened in late 2018.

"The Naperville store has done real well for us," he said. "We're trying to drive some interest from people in the St. Charles market to come visit with me at that particular show to understand the opportunity to develop B.Good. We'll be reaching out to a lot of folks in St. Charles over the next three or four weeks leading up to the show on Sept. 13."

Once B.Good finds a franchisee to open a St. Charles store, the company would begin looking for a location, which could take several months.

"In my experience, it takes anywhere from three to five months to find and secure a location," Yancey said.

The restaurant chain's motto is "Food with Roots."

"Food with Roots is our philosophy because it’s our belief that food should be sustainable, natural, clean, and freshly prepared each and every day in our healthy food franchises," states its website.

Yancey said consumers these days are more health conscious.

"When you look at society, the trends are toward healthy," he said. "People are worried about what they are putting in their body. We can bring a clean menu with some locally sourced products. We've seen that resonates in the markets where we've opened up restaurants."

For example, the chain sells an antibiotic-free chicken as well as an antibiotic-free burger. B.Good also sells a variety of kale and grain bowls, salads, smoothies and milkshakes.

"Our spicy avocado bowl with chicken is probably our number one seller," Yancey said.

The restaurant's menu also changes with the season.

"We do rotate based on what is growing that time of year," he said.

Yancey said the restaurant chain works with local farmers. For example, the Naperville restaurant uses tomatoes that are from a tomato farm in Rochelle. That information is shared on the chain's website.

"We are trying to leverage local farm economies to utilize fresh produce," Yancey said.

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